Are you interested in:

• A career where you can be both creative and strategic
• Developing marketing plans
• Understanding how consumers think
• Developing market research studies
• Creating great advertising campaigns
• Developing social media marketing plans

The focus of the marketing function is to help an organization create satisfied customers in a profitable way. Marketing is a highly dynamic discipline that thrives on change – changes in customer attitudes, purchasing behaviors, demographics; industries and competitors; technology; the economy; methods of distribution; and our society and culture. It is the driving force in building and sustaining meaningful and valuable customer relationships, creating and developing new markets, building differentiated brands, and creating successful public and private enterprises. Students interested in a career in marketing should major in business administration and complete a concentration in marketing. Successful marketing professionals must have analytic and communication skills combined with substantial knowledge of modern marketing practices.

As a part of the requirements, students must complete a marketing internship because practical, hands-on experience is essential to getting an entry-level job.

Types of jobs:

• PR writer
• Market research analyst
• Sales representative
• Digital marketing analyst
• Copywriter
• Graphic designer
• Inside sales rep
• Social media marketing coordinator
• Advertising media buyer
• Event planner
• Database marketing analyst

Attend graduate school for:

• Master of Business Administration (M.B.A.)
• Master’s degrees in market research, analytics,
• public relations, digital media, and integrated
• marketing communications

Options for the major:

• B.S. in business administration
• Double major in communications
• Internships in marketing, public relations, marketing communications, digital marketing
• Membership in the American Marketing Association
• Graduating with the Alpha Mu Alpha Honorary
• (Open to AMA members with a 3.25 GPA or higher)

Professional associations:

• American Marketing Association (AMA)
• Public Relations Society of America (PRSA)
• American Advertising Federation