This fall, Meredith launched a branding campaign to share reputational information with the goal of improving perceptions of the institution among North Carolinians. The campaign highlights Meredith as a vibrant, diverse, and academically strong institution.
The branding campaign includes billboards in seven North Carolina counties: Wake, Durham, Orange, Johnston, Guilford, Pender, and New Hanover.
The billboards went up in early December and will run through mid-March. Messaging on the billboards includes “Strong is more than a college. It’s a mindset.” and “Nationally Ranked. Undeniably Strong.”
This campaign builds on Meredith’s Going Strong brand, which launched in 2013.
“The time was right to remind people that Meredith is here, we know who we are, and we’re a great fit for students in the area,” said Kristi Eaves-McLennan, Vice President for Marketing and Communications.