On February 9, 1964, The Beatles appeared on American television for the first time, performing on the Ed Sullivan Show. Meredith Professor of English Rebecca Duncan wrote about the 50th anniversary of this cultural moment for The News & Observer.
Duncan wrote "The Beatles got a lot of people thinking and caring in new ways. And so [my] request is that we all demand more from our lyrical poets, our musical innovators, and from all of those performers who inspire us, speak for us and in many ways decide who we are as a culture. Some say the music market, now so segmented, precludes another Beatles from gaining such a magnitude of influence. Yet magnitude may not be the answer. The Beatles expressed many creative impulses, and their combined work lifts them beyond the extremes of any single jag that they chose to explore."