Langenderfer Research Cited in The New Yorker

Associate Professor of Business Jeff Langenderfer’s research about the factors that make a person more susceptible to con artists was cited in, “How Stories Deceive,” which was published by The New Yorker in December.

Langenderfer was also quoted in a story on about the risks of senior citizens being taken advantage of by scam artists. The story was picked up by other media outlets including The Philadelphia Inquirer.

Langenderfer is an active researcher, having published more than a dozen journal articles in such publications as the Journal of Public Policy & Marketing, Psychology & Marketing, the Journal of Business Research, Journal of Macromarketing, and the Journal of Consumer Affairs.  His research focuses on marketing and public policy issues, with a particular emphasis intellectual property matters, privacy, scams and swindles, and consumer interactions with lottery products.  

Melyssa Allen

News Director
316 Johnson Hall
(919) 760-8087
Fax: (919) 760-8330