Graphic Design’s Holliman Develops Seminar Series for Raleigh AIGA

Meredith Associate Professor of Graphic Design Woody Holliman recently developed a six-month curriculum of business seminars for the Raleigh chapter of ​AIGA (American Institute of Graphic Arts) that are meant to demystify the process of starting and operating a profitable design business. The B-Side series will include monthly presentations from local industry leaders on creating a business entity; handling finances, accounting, and taxes; writing estimates, contracts, and creative briefs; building client relationships; project management; and self-promotion/marketing. 

Holliman also has delivered recent talks to the AIGA Raleigh chapter: 

In March 2016, he spoke on “What They Didn't Teach You in School (about Becoming a Professional Designer)." Drawing on his years of experience as a studio owner in charge of mentoring young designers, as well as his earlier experience as a staff designer, Holliman discussed an assortment of coping strategies to help students transition smoothly from design student to design professional, avoiding the rookie mistakes that can make them (or their boss) wonder if they picked the right career.

His Nov. 15 talk, "The Guerrilla Guide to Job Hunting (for Graphic Designers)," was held in Kresge Auditorium. Holliman discussed an assortment of unorthodox strategies and guerrilla tactics to get noticed and get hired, including: how to leverage social media and online networking (as well as face-to-face contacts), how to bomb-proof your résumé, how to craft a compelling "love letter" to a potential employer, and how to successfully pitch your work — and yourself — in job interviews. Holliman has rejoined the Community Board of AIGA Raleigh as Director of Design + Business.

Melyssa Allen

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