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 Jeff Langenderfer

Jeff Langenderfer

Professor of Marketing & Law

Harris 223

(919) 760-8673

Profile

Jeff Langenderfer is a Professor of Marketing & Law at the Meredith College School of Business. Dr. Langenderfer holds a B.A. in Economics from the University of North Carolina at Chapel Hill, a J.D. from the North Carolina Central University School of Law, and a Ph.D. in Business Administration with a concentration in Marketing from the University of South Carolina at Columbia.

Dr. Langenderfer is an active researcher, having published more than twenty journal articles in various outlets including the Journal of Consumer Affairs, Journal of Public Policy & Marketing, Psychology & Marketing, the Journal of Business Research, and the Journal of Macromarketing. His research focuses on marketing and public policy issues, with a particular emphasis on intellectual property matters, privacy, scams and swindles, and consumer interactions with lottery products. Dr. Langenderfer also serves as a negotiation educator and consultant for attorneys and non-profit organizations.Teaching areas include Negotiation, Business Law, Consumer Behavior,and Happiness Management. Professor Langenderfer lives in Raleigh with his wife and two children.

Academic Credentials

Ph.D., Business Administration (Marketing), University of South Carolina

J.D., Law, North Carolina Central University 

B.A., Economics, University of North Carolina

Awards

Meredith College School of Business Outstanding Service Award, 2022

Meredith College School of Business Scholar of the Year Award, 2019, 2011 

Meredith College School of Business Teacher of the Year Award, 2018 

Meredith College School of Business MBA Professor of the Year, 2013, 2012, 2011

Publications

Newman, Christopher L., Mason, Marlys J., & Langenderfer, Jeff (2021), “The Shifting Landscape of Cannabis Legalization: Potential Benefits and Regulatory Perspectives, Journal of Consumer Affairs, Vol. 55 (3), 1169-1177, https://doi.org/10.1111/joca.12387.

Langenderfer, Jeff, Bani Taunque, and Richa Kulkarni (2020), “All That Glitters is Not Gold: The Effects of Materialism, Luxury Participation, and Income on Subjective Well-being,” Journal of International Finance and Economics, Vol. 20 (1), 29-38.

Fitzgerald, M. Paula, Jeff Langenderfer, and Megan Lynn Fitzgerald (2020), “Is It Ethical for For-profit Firms to Practice a Religion? A Rawlsian Thought Experiment, Journal of Business Ethics, 166 (1), 159-174.

Langenderfer, Jeff, Bani Taunque, and Richa Kulkarni (2017), “Does Materialism Make You Miserable? The Effects of Income and Luxury Consumption on Subjective Well-Being,” Poster presented at the Marketing & Public Policy Conference, American Marketing Association, June 1-3, Washington, D.C.

Langenderfer, Jeff, Alla Akiyeva, and Steven W. Kopp (2016), “Mechanical Turk Data in Public Policy Research: Replications of Two FTC Experiments Explore Online Sample Use,” in Brennan Davis and Beth Vallen (eds.), Marketing & Public Policy Conference Proceedings, vol. 26, 56, Chicago: American Marketing Association.

Kopp, Steven W. and Jeff Langenderfer (2014), “Protecting Appearance and Atmospherics: Trade Dress as a Component of Retail Strategy,” Journal of Public Policy & Marketing, 33 (1), 34-48.

Langenderfer, Jeff, Steven W. Kopp, and Alla Akiyeva (2014), “Internet Panel Response Quality: An Online Replication of a Federal Trade Commission Deceptive Advertising Mall Intercept Study,” in VanMeter, Rebecca and Weiser, Jeri (eds.), Advances in Marketing: Transformational Marketing, New Orleans, LA: Society for Marketing Advances, 2014, 27.

Miyazaki, Anthony D. and Jeff Langenderfer (2011), “Teenagers and Digital Product Piracy: The Roles of Price, Ethics, and Social Influence,” in Elizabeth Howlett, John Kozup, and Jeremy Kees (eds.), Marketing & Public Policy Conference Proceedings, vol. 21, 34-35, Chicago: American Marketing Association.

Langenderfer, Jeff (2009), “End User License Agreements: A New Era of Intellectual Property Control,” Journal of Public Policy & Marketing, 28 (2), 202-211.

Miyazaki, Anthony D., Alexandra Aguirre-Rodriguez, and Jeff Langenderfer (2009), “Price, Scarcity, and Consumer Willingness to Purchase Pirated Media Products,” Journal of Public Policy & Marketing, 28 (1), 71-84.

Langenderfer, Jeff and Anthony D. Miyazaki (2009), “Privacy in the Information Economy, Journal of Consumer Affairs, 42 (Fall), 380-388.

Langenderfer, Jeff, Marlys J. Mason, and Xiang Fang (2009), “Policy Implications of Reciprocity and Independent Judgment,” in Elizabeth S. Moore, Janis K. Pappalardo, and William L. Wilkie (eds.) Marketing & Public Policy Conference Proceedings, vol. 19, 256-257, Chicago: American Marketing Association.

 

Langenderfer, Jeff (2008), “Patent Licensing in a Remanufactured World: Implications of Lexmark v. Static Control Components,” in John Kozup, Charles R. Taylor, and Ron Paul Hill (eds.), Marketing & Public Policy Conference Proceedings, vol. 18, 23, Chicago: American Marketing Association.

Kopp, Steven W. and Jeff Langenderfer (2008), “Protecting Retail Strategy with the Lanham Act: Managerial and Public Policy Implications,” in John Kozup, Charles R. Taylor, and Ron Paul Hill (eds.), Marketing & Public Policy Conference Proceedings, vol. 18, 21-22, Chicago: American Marketing Association.

Dalakas, Vassilis and Jeff Langenderfer (2007), “Consumer Satisfaction With Television Viewing: Insight for the Entertainment Industry,” Services Marketing Quarterly, Vol. 29 (1), 47-59.

 

Langenderfer, Jeff, Basil G. Englis, and Michael R. Solomon (2006), “The Use of Visual Images in Online Marketing Research: Trademark & Copyright Implications,” Review of Business Research, Vol. VI, 22-33.

 

Kopp, Steven W. and Jeff Langenderfer (2006), “Trade Dress Rights: Implications for Retail Strategy and Public Policy,” in Ingrid M. Martin, David W. Stewart, and Michael Kamins (eds.), Marketing & Public Policy Conference Proceedings, vol. 16, 67-68, Chicago: American Marketing Association.

Langenderfer, Jeff and Stefan Linnhoff (2005), “The Emergence of Biometrics and Its Effect on Consumers,” Journal of Consumer Affairs, 39 (2), 314-338.

 

Langenderfer, Jeff, Don Lloyd Cook, and Jerome D. Williams (eds.) (2005), “Challenges for an Era of Continuous Change,” Marketing & Public Policy Conference Proceedings, vol. 15, Chicago: American Marketing Association.

 

Langenderfer, Jeff and Stefan Linnhoff (2005), “Biometrics and Consumers: Are the Benefits Worth the Costs?” in Jeff Langenderfer, Don Lloyd Cook, and Jerome D. Williams (eds.), “Challenges for an Era of Continuous Change,” Marketing & Public Policy Conference Proceedings, vol. 15, 134, Chicago: American Marketing Association.

Linnhoff, Stefan and Jeff Langenderfer (2004), “Identity Theft Legislation: The Fair and Accurate Credit Transactions Act of 2003 and the Road Not Taken,” Journal of Consumer Affairs, 38 (2), 204-216.

 

Langenderfer, Jeff and Steven W. Kopp (2004), “The Digital Technology Revolution and Its Effect on the Market for Copyrighted Works: Is History Repeating Itself?” Journal of Macromarketing, 24 (1), 17-30.

 

Langenderfer, Jeff and Don Lloyd Cook (2004), “Oh, What a Tangled Web We Weave: The State of Privacy Protection in the Information Economy and Recommendations for Governance,” Journal of Business Research, 57 (7), 734-747.

Linnhoff, Stefan and Jeff Langenderfer (2004), “Identity Theft Legislation: A Boon for the Vulnerable?” in Debra L. Scammon, Robert N. Mayer, and Marlys J. Mason (eds.), Marketing & Public Policy Conference Proceedings, vol. 14, 188, Chicago: American Marketing Association.

Langenderfer, Jeff and Steven W. Kopp (2004), “History Bears Repetition: Copyright Owners and Their Fight Against Technology,” in Debra L. Scammon, Robert N. Mayer, and Marlys J. Mason (eds.), Marketing & Public Policy Conference Proceedings, vol. 14, 52, Chicago: American Marketing Association.

 

Langenderfer, Jeff and Steven W. Kopp (2003), “Which Way to the Revolution? The Consequences of Database Protection as a New Form of Intellectual Property,” Journal of Public Policy & Marketing, vol. 22 (Spring), 83-95.

Christie, Jennifer, Don Lloyd Cook, Jeff Langenderfer, and Norma A. Mendoza (2003), “Intellectual Property on the Internet: Consumer Perceptions and General Propositions Regarding Viability of New Business Models,” in Darach Turley and Stephen Brown (eds.), European Advances in Consumer Research, vol. 6.

Cook, Don Lloyd and Jeff Langenderfer (2003), “Law and Governance in the Marketing Environment: Conceptualizing the Regulatory Matrix,” in Scot Burton, Craig Andrews, and Michael Mazis (eds.) Marketing & Public Policy Conference Proceedings, vol. 13, 6-7, Chicago: American Marketing Association.

Parton, Sabrena R., Susan A. Siltanen, Lawrence Hosman, and Jeff Langenderfer (2002), “Employment Interview Outcomes and Speech Style Effects,” Journal of Language & Social Psychology, 21 (2), 144-161.

Langenderfer, Jeff and Steven W. Kopp (2002), “Copyright Protection for Databases: Does Information Really Want to be Free?” in Les Carlson and Russell N. Laczniak (eds.), Marketing & Public Policy Conference Proceedings, vol. 12, 156-157, Chicago: American Marketing Association.

Sprott, David E., David Wallace, Kenneth C. Manning, Anthony D. Miyazaki, and Jeff Langenderfer (2002), “The Effect of Unit Price Regulation on Consumer Price Perceptions: A Comparison Between Washington and Massachusetts Consumers,” Les Carlson and Russell N. Laczniak (eds.), Marketing & Public Policy Conference Proceedings, vol. 12, 125-126, Chicago: American Marketing Association.

Langenderfer, Jeff, Basil Englis, and Michael Solomon (2002), “Copyright and Trademark Issues in Online Market Research” in Krishna Dhir (ed.) Proceedings of the 2002 Annual Meeting of the Western Decision Sciences Institute, Atlanta: Decision Sciences Institute.

Langenderfer, Jeff and Terence A. Shimp (2001), “Consumer Vulnerability to Scams, Swindles, & Fraud: A New Theory of Visceral Influences on Persuasion,” Psychology & Marketing, 18 (7), 763-783.

Langenderfer, Jeff and Don Lloyd Cook (2001), “Copyright Policies and Issues Raised by A & M Records v. Napster: ‘The Shot Heard ‘Round the World’ or ‘Not With a Bang, But a Whimper?’” Journal of Public Policy & Marketing, 20 (2), 280-288.

Langenderfer, Jeff and Don Lloyd Cook (2001), “Implications of the Napster Case: Where Have We Been and Where Are We Going?” in Ron Paul Hill and Charles Ray Taylor (eds.), Marketing & Public Policy Conference Proceedings, vol. 11, 126, Chicago: American Marketing Association.

Langenderfer, Jeff and Don Lloyd Cook (2000), “Privacy in America: Lost Among the Statutes?” in Paula F. Bone, Karen R. France, and Joshua L. Wiener (eds.), Marketing & Public Policy Conference Proceedings, vol. 10, 107, Chicago: American Marketing Association.

Miyazaki, Anthony, Jeff Langenderfer, and David Sprott (1999), “The Consumption of Government-Sponsored Lotteries: Exploring Purchase and Non-purchase Motivations,” Psychology & Marketing, 16 (1), 1-20.

Langenderfer, Jeff and Terence A. Shimp (1998), “Expert Opinion Testimony in Federal Trade Commission Enforcement Proceedings: Theoretical Versus Empirical Evidence,” in Alan Andreason, Alex Simonson, and N. Craig Smith (eds.), Marketing & Public Policy Conference Proceedings, vol. 8, 41-42, Chicago: American Marketing Association.

Langenderfer, Jeff (1996), “Lotteries and Education: The Mediating Effect of Illusion of Control,” in Ron Paul Hill and Charles Ray Taylor (eds.), Marketing and Public Policy Conference Proceedings, vol. 6, 190–198. Chicago: American Marketing Association.

Miyazaki, Anthony, David Sprott, and Jeff Langenderfer (1996), “Methodological Issues in Public Policy Research: The Case of Education and Lottery Purchase Behavior,” in Ron Paul Hill and Charles Ray Taylor (eds.), Marketing & Public Policy Conference Proceedings, vol. 6, 181–189. Chicago: American Marketing Association.

Sprott, David, Anthony Miyazaki, and Jeff Langenderfer (1995), “State Sponsored Lotteries: A Motivational Approach to Understanding the Relationship Between Education and Purchase Behavior,” Marketing & Public Policy Conference Proceedings, Pam Scholder Ellen and Patrick J. Kaufman (eds.), vol. 5, 78, Chicago: American Marketing Association.

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