A course for the planning and design of a business with specific
attention to human ingenuity, innovation, and social responsibility.
The course takes a systems design approach for business,
allowing for students to pursue an individualized project in relation
to a startup, acquisition, takeover, or franchise. Through the lens
of their individualized business interest, students will examine the
interaction between societal and market needs and the use of
business as economic change agents. The course is interactive
and exploratory, which students will develop and design a
customer-centric business idea. Prerequisite: Admission to MBA program.