- 365

Marketing Research

(3 0 cr.) - Session(s): Spring | Course Every Year

An examination and application of the process of planning a research project, gathering and analyzing secondary and primary data, and reporting (in writing and orally) the results for decision-making purposes.  Applicable to those interested in social and behavioral sciences as well as business.  Prerequisites: BUS-360, and (BUS-250 or MAT-175, or MAT-248).

Contact Information
141 Johnson Hall
(919) 760-8593