The public relations concentration offers an applied communication curriculum with a focus on theory and process of public relations practice. Students investigate many areas, including public relations writing and techniques, social media strategy, public relations campaigns, and digital media production. The public relations field offers a wide variety of careers, including corporate, nonprofit, higher education, and government communication, PR agency work, and event planning.
Students must complete 23-24 hours of core requirements and 18 hours of public relations concentration courses, for a total of 41-42 hours. The concentration requires one writing intensive course, an internship and a minimum of six hours at the 300 or 400 levels.