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Communication / Public Relations Concentration


Public Relations Concentration


The public relations concentration offers an applied communication curriculum with a focus on theory and process of public relations practice. Students investigate many areas, including public relations writing and techniques, social media strategy, public relations campaigns, and digital media production. The public relations field offers a wide variety of careers, including corporate, nonprofit, higher education, and government communication, PR agency work, and event planning.

Students must complete 25 hours of core requirements and 18 hours of public relations concentration courses, for a total of 43 hours. 


Communication Major with Public Relations Concentration - 43 hours
Required Major Courses - 25 hoursCOM - 215: Introduction to Public Relations (3 cr.)
COM - 225: Public Speaking (3 cr.)
COM - 260: Interpersonal Communication (3 cr.)
COM - 290: Introduction to Mass Communication (3 cr.)
COM - 295: Career Planning and Portfolio (1 cr.)
COM - 330: Communication Research Methods (3 cr.)
COM - 480: Communication Internship (3 cr.)
COM - 495: Senior Seminar (3 cr.)

Concentration in Public Relations - 18 hoursART - 180: Computer Literacy for Design (3 cr.)
COM - 316: PR Techniques (3 cr.)
COM - 365: Digital Media Convergence (3 cr.)
COM - 380: Interactive & Social Media (3 cr.)
COM - 415: PR Cases & Campaigns (3 cr.)

Approved Electives - 3 hours3 hours of electives chosen from the following:
Any COM course at the 200, 300, or 400 level.
ART - 131: Digital Photography I (3 cr.)
BUS - 303: Management and Organizational Behavior (3 cr.)
BUS - 360: Principles of Marketing (3 cr.)
BUS - 458: Employee Relations Management (3 cr.)
DAN - 455: Performing Arts Administration (3 cr.)
ENG - 245: Introduction to Journalism (3 cr.)
For double majors, other electives may be approved by the department head. Consult with your advisor.


Request Information Classroom to Career

video about majoring in communication

Our communication program focuses on real-world learning through professional internships and hands-on experience in the classroom.

Why major in Communication?

Our communication program focuses on real-world learning through professional internships and hands-on experience in the classroom.

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Contact Information
Teresa Holder
Head, Department of Communication
(919) 760-8803
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