Woman of Achievement Alexa von Tobel Shares Tips on Becoming Financially Fearless

During the 2014 Woman of Achievement Lecture, LearnVest founder and CEO Alexa von Tobel shared her story of becoming a personal finance expert, and gave Meredith College students tools to become financially fearless. The lecture was held on Monday, February 24, 2014, in Jones Auditorium.

“I want everyone to leave this lecture smarter about money and more inspired,” von Tobel said.

Her company,, is an award-winning personal finance platform. The inspiration for starting her company was a desire to make dealing with money fun and easy to understand. She called her new book Financially Fearless because with the right knowledge, financial planning shouldn’t be scary.

According to von Tobel, 76% of Americans feel out of control about money, and 84% of college students admit they need more personal finance education.

“We can change the world by making people feel better about money,” von Tobel said. She said personal finance education is lacking at most colleges, and she praised Meredith College for making financial education a priority.

“Financial education is fundamental,” von Tobel said. “Meredith students are lucky to be at a school that emphasizes that.”

Von Tobel said it is important for college students to take responsibility for understanding their finances.

“People sometimes think financial planning is a topic for your 30s – it is a topic for right now. You’ll be able to save a lot more if you take charge now.”

Since launching LearnVest in 2009, Alexa von Tobel has earned numerous accolades, including being named a 2012 Fortune Most Powerful Women Entrepreneur and a 2012 Aspen Ideas Festival Scholar. She was included on Fortune’s list of “40 Under 40: Ones to Watch,” named “One of the Coolest Young Entrepreneurs” in Inc. Magazine’s 30 Under 30 feature, titled a “Woman to Watch” by Forbes and included on the publication’s 30 Under 30 list.

The latest honor for von Tobel is Meredith College’s Woman of Achievement Award. She was presented with the award by Meredith College President Jo Allen.

“The Meredith College Woman of Achievement Award recognizes women who are inspirational role models and visionary thinkers,” Allen said. “In short, this award celebrates women who are going strong.”

The Woman of Achievement Lecture was presented by Blue Cross and Blue Shield of North Carolina in commemoration of Meredith College’s Founders’ Day. This lecture is part of the Meredith College Presidential Lecture Series.

Melyssa Allen

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