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Catwalks to Color Stories: New Library Resource WGSN

Meredith’s fashion merchandising program is one of the top ranked nationally, and in July of this year, the library acquired an industry resource that will enrich this already stellar fashion program. 

WGSN is a visually engaging database that documents all of the major fashion shows from around the world and forecasts trends. Each look that a designer sends down the runaway during the different seasons is available through the gallery. There are also photographs from various cities that capture how stores around the world are merchandising their products. The reports not only look stunning, but they offer analysis of the trends, making the reports more than just pin-worthy snaps for your Pinterest dream wardrobe page.

WGSN goes beyond seasonal fashion trends and offers a Business and Strategy section providing a business-savvy behind-the-scenes look at the industry. This includes marketing strategies for different product categories such as menswear, kidswear, knitwear, denim, and footwear. The business section reports on advertising trends, campaigns, social media case studies and brands to watch for its subscribers.

WGSN can be utilized by the Art Department and Study Abroad programs too. There is a section named Design and Inspiration offering reports on Prints and Graphics to go along with image libraries on both. There are other image libraries for flats, brushes and fills, and clip art along with galleries of trade shows, exhibitions, and global street style. Within the Color Play section, a palette can be created from Pantone colors to create color stories that can be saved and revisited for project inspiration. For studying aboard there are City by City Guides covering the United States and cities around the world.  After looking at a guide, you can travel the world and hit up the same spots as cutting edge tastemakers. If you have questions about WGSN, please contact Amanda Sullivan, the liaison librarian to the Fashion and Art departments.

—Submitted by Amanda Sullivan, Research and Instruction Librarian

Melyssa Allen

News Director
316 Johnson Hall
(919) 760-8087
Fax: (919) 760-8330

allenme@meredith.edu