2020-21 Updates: Visit for more details.

Master of Arts in Psychology / What is I/O psychology?

What is I/O Psychology?

Industrial/Organizational (I/O) Psychology is the scientific study of behavior in organizational settings and the application of psychological science to understanding work behavior. While general psychology concerns itself with the behavior of individuals, I/O psychology focuses on understanding employee behavior in work settings.

What do I/O psychology practitioners do?

  • Develop tools to help companies recruit, select, and place quality employees
  • Formulate and implement employee training and coaching programs, applying principles of learning and individual differences
  • Conduct research studies of physical work environments, organizational structures, communications systems, group interactions, morale, and motivation to assess organizational functioning
  • Assess job attitudes, safety programs, and other quality of work and life programs to help companies recruit and retain a qualified workforce.
  • Develop criteria and tools for measuring worker performance and organizational effectiveness
  • Study consumer’s reactions to new products and package designs, and to advertising efforts, using surveys and tests

What skills do IO/psychology practitioners bring to their employers?

  • Critical thinking skills
  • Advanced data analytic skills
  • Ability to develop written communication for varied audiences
  • Ability to contextualize analytic solutions to help clients solve real world problems

Connect with Counselor Information Session Request Information Apply Today
Contact Information
108 Ledford Hall
(919) 760-8723
.(JavaScript must be enabled to view this email address)