What is I/O Psychology?
Industrial/Organizational (I/O) Psychology is the scientific study of behavior in organizational settings and the application of psychological science to understanding work behavior. While general psychology concerns itself with the behavior of individuals, I/O psychology focuses on understanding employee behavior in work settings.
What do I/O psychology practitioners do?
- Develop tools to help companies recruit, select, and place quality employees
- Formulate and implement employee training and coaching programs, applying principles of learning and individual differences
- Conduct research studies of physical work environments, organizational structures, communications systems, group interactions, morale, and motivation to assess organizational functioning
- Assess job attitudes, safety programs, and other quality of work and life programs to help companies recruit and retain a qualified workforce.
- Develop criteria and tools for measuring worker performance and organizational effectiveness
- Study consumer’s reactions to new products and package designs, and to advertising efforts, using surveys and tests
What skills do IO/psychology practitioners bring to their employers?
- Critical thinking skills
- Advanced data analytic skills
- Ability to develop written communication for varied audiences
- Ability to contextualize analytic solutions to help clients solve real world problems