Michael Altman

Program Director & Instructor, Hospitality and Tourism Management

123 Harris
(919) 760-8476
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Profile

Michael Altman brings 20+ years of experience in hospitality, tourism and marketing to his new role as Meredith College’s first full-time hospitality and tourism management faculty member and program director. He began teaching full-time in the program in Fall 2019.

He is a co-founder of the branding, design and communications firm Trialogue Studio, which has provided consulting services to numerous organizations, including Marbles Kids Museum, Visit Raleigh, Greater Raleigh Sports Alliance, and the North Carolina Museum of Natural Science. He previously served as chief marketing officer at the Smithsonian Institution and head of communications and marketing at IMAX Corporation.

Prior to joining Meredith, Michael was adjunct professor for two years at Georgetown University in both the Global Hospitality Leadership and Integrated Marketing Communications Programs. He previously served for seven years as adjunct professor at George Washington University in the Master of Tourism Administration Program, teaching courses in applied strategic planning and destination marketing and consulting for their International Institute for Tourism Studies.

Altman frequently serves as an expert analyst about hospitality and tourism for a variety of news outlets. He was recently quoted in articles in the The Washington Post entitled "What happened to travel in 2020? What will happen in 2021?" and in Forbes "This Is Travel's New Normal: Say Hello To The American Staycation." He also wrote a small piece for WalletHub entitled "Ask the Experts: Exploring the Best Travel Credit Cards".

Courses Taught HOS- 300: Principles of Hospitality Management and Tourism Management
HOS- 320: Introduction to Event Planning
HOS- 330: Hotel and Resort Management
HOS- 360: Hospitality and Tourism Marketing and Sales
HOS- 430: Planning Special Events
HOS- 495: Strategic Issues in Hospitality and Tourism


Academic Credentials

M.S., Rochester Institute of Technology (Hospitality and Tourism)

B.A.,  York University (Sociology)

Presentations

“Marketing Anxiety”, Panelist, American Planning Association National Conference, May 2017

“Leveraging the Power of Design to Fuel Innovation”, Speaker, Marriott Innovation Day, October 2016

Research Altman's current research is focused on why women are so underrepresented in live poker rooms and what it will take to grow this key segment of the $40 billion-dollar poker industry.



Publications

“Gensler DC’s Urban Ideas Forum Digs Into Future of Transportation in DC Region,” LinkedIn Pulse, January 2017

“A Strategic Expansion Plan to ‘Create More Space For Play.’ More Space for More Play Equals More Learning,” LinkedIn Pulse, September 2016

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