Lisa Monahan

Lisa Monahan

Assistant Professor of Marketing

233 Harris

(919) 760-8614


Lisa Monahan is currently an Assistant Professor of Marketing at Meredith College where she teaches Principles of Marketing, Advertising, and Social Media Marketing. Prior to embarking on a career in academia, Lisa spent nearly fifteen years working in industry in her hometown of New York City where she held marketing positions at firms such as Hanes Brands, Citibank, Hartz Mountain, and Unilever. She began her career as an advertising executive at J. Walter Thompson, New York.  Dr. Monahan’s research interests include branding, advertising and consumer product returns. Her work has been published in the Journal of Product and Brand Management, the Journal of Consumer Marketing, and the International Journal of Logistics Management. She holds a B.A. from Amherst College, an M.B.A. from Columbia University, and a Ph.D. from the University of South Florida.

Academic Credentials

Ph.D., University of South Florida (Marketing)
M.B.A., Columbia University (Marketing)
B.A., Amherst College (Political Science & Spanish)


Monahan, Lisa and Marisabel Romero, “Heading the Right Way? The Influence of Motion Direction in Advertising on Brand Trust,” Journal of Advertising (forthcoming)

Espinosa, Jennifer A., Donna F. Davis, James R. Stock, and Lisa Monahan, “Exploring the Processing of Product Returns from a Complex Adaptive Systems Perspective,” forthcoming at the International Journal of Logistics Management.

Sharma, Nazuk and Lisa Monahan, “Product Efficacy Implications of Framing White Space in Advertising,” forthcoming in the Journal of Consumer Marketing.

Espinosa, Jennifer A., David J. Ortinau, Nina Krey and Lisa Monahan (2018), “I’ll Have the Usual: How Restaurant Brand Image, Loyalty, and Satisfaction Keep Customers Coming Back,” Journal of Product and Brand Management, Vol. 27, No. 6, 599-614.

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