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Lisa Monahan

Lisa Monahan

Assistant Professor of Marketing

233 Harris
(919) 760-8614
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Profile

Lisa Monahan is currently an Assistant Professor of Marketing at Meredith College where she teaches Principles of Marketing, Advertising, and Social Media Marketing. Prior to embarking on a career in academia, Lisa spent nearly fifteen years working in industry in her hometown of New York City where she held marketing positions at firms such as Hanes Brands, Citibank, Hartz Mountain, and Unilever. She began her career as an advertising executive at J. Walter Thompson, New York.  Dr. Monahan’s research interests include branding, advertising and consumer product returns. Her work has been published in the Journal of Product and Brand Management, the Journal of Consumer Marketing, and the International Journal of Logistics Management. She holds a B.A. from Amherst College, an M.B.A. from Columbia University, and a Ph.D. from the University of South Florida.


Academic Credentials

Ph.D., University of South Florida (Marketing)
M.B.A., Columbia University (Marketing)
B.A., Amherst College (Political Science & Spanish)



Publications

Monahan, Lisa and Marisabel Romero, "Heading the Right Way? The Influence of Motion Direction in Advertising on Brand Trust," Journal of Advertising (forthcoming)

Espinosa, Jennifer A., Donna F. Davis, James R. Stock, and Lisa Monahan, “Exploring the Processing of Product Returns from a Complex Adaptive Systems Perspective,” forthcoming at the International Journal of Logistics Management.

Sharma, Nazuk and Lisa Monahan, “Product Efficacy Implications of Framing White Space in Advertising,” forthcoming in the Journal of Consumer Marketing.

Espinosa, Jennifer A., David J. Ortinau, Nina Krey and Lisa Monahan (2018), “I’ll Have the Usual: How Restaurant Brand Image, Loyalty, and Satisfaction Keep Customers Coming Back,” Journal of Product and Brand Management, Vol. 27, No. 6, 599-614.


Video

Click on image of cartoon man pointing at sign to watch video in modal explaining How are ads made

How are advertisements made?

Have you ever wondered how advertisements are made? In this episode of The Meredith Minute, Assistant Professor of Marketing Lisa Monahan explains the creative process behind advertising from start to finished product.

How are advertisements made?

Have you ever wondered how advertisements are made? In this episode of The Meredith Minute, Assistant Professor of Marketing Lisa Monahan explains the creative process behind advertising from start to finished product.

Click AD Toggle button button below the video to turn on audio description.
Note: Audio description is narration added to the soundtrack to describe important visual details that may not be understood from the main soundtrack alone.

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