Navigation

MBA

- 670

Marketing Strategy

(3 0 cr.) - Session(s): Fall, Spring | Course Every Year

An examination of the marketing management decision process with particular emphasis on market opportunity analysis, strategy development, product planning, pricing, distribution, and promotional strategy, and the integration of marketing mix variables with segmentation and targeting decisions.
 

Contact Information 141 Johnson Hall (919) 760-8593 registrar@meredith.edu