Navigation

MBA - 670
Marketing Strategy

(3 cr.) - Session(s): Fall; Spring | Course Offered Every Year

An examination of the marketing management decision process with particular emphasis on market opportunity analysis, strategy development, product planning, pricing, distribution, and promotional strategy, and the integration of marketing mix variables with segmentation and targeting decisions.
 




back


Contact Information
141 Johnson Hall
(919) 760-8593
.(JavaScript must be enabled to view this email address)