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Multi-Channel Retailing

( cr.) - Session(s): | Course

A study of retailing as it embraces multichannel distribution.  Course content includes the evolution, components and strategies used in multichannel retailing, as well as legal, technological and ethical issues.  Customer service, consumer behavior, social media strategies, business intelligence and supply chain issues will also be studied as they relate to alternative channels of distribution. Prerequisite: FMD 314.

Contact Information
141 Johnson Hall
(919) 760-8593