This course is designed for students who wish to learn about the contemporary theories and practices of persuasion and negotiation. It is not a persuasive speaking course, but students will learn how to develop and analyze persuasive messages. The bulk of the course focuses on theories of persuasion and their applications to interpersonal, organizational and mediated communication. Alternative explanations for why persuaders and negotiators are successful or unsuccessful at influencing others' beliefs, attitudes, and actions will be examined. As a result, students will become more critical consumers and more skillful producers of persuasive messages and more skillful negotiators.