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BUS - 467
Advertising and Sales Promotion

(3 cr.) - Session(s): Fall; Spring | Course Offered Every Year

An examination of the creative process, from strategy to execution, of advertising and promotional materials.  Students will be required to develop the strategies, media plans, and draft executions of advertising and promotion materials. Prerequisite: BUS-360.


Contact Information
141 Johnson Hall
(919) 760-8593
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