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BUS - 365
Marketing Research

(3 cr.) - Session(s): Spring | Course Offered Every Year

An examination and application of the process of planning a research project, gathering and analyzing secondary and primary data, and reporting (in writing and orally) the results for decision-making purposes.  Applicable to those interested in social and behavioral sciences as well as business.  Prerequisites: BUS-360, and (BUS-250 or MAT-175, or MAT-248).


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(919) 760-8593
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