Meredith College spring classes resumed March 23, with all classes being offered online until further notice. Campus remains open, but the College is limiting the number of students and employees on campus. Visit meredith.edu/coronavirus for details.
(3 cr.) - Session(s): Fall; Spring | Course Offered Every Year
A study of the impact of such factors as personality, motivation, perception, learning, attitudes, cultural and social influences, and life-style changes on buying behavior. A review of sociological, psychological, and economic models of behavior will be included. Prerequisite: BUS-360.