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BUS - 361
Consumer Behavior

(3 cr.) - Session(s): Fall; Spring | Course Offered Every Year

A study of the impact of such factors as  personality, motivation, perception, learning, attitudes, cultural and social influences, and life-style changes on buying behavior.  A review of sociological, psychological, and economic models of behavior will be included. Prerequisite: BUS-360.




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141 Johnson Hall
(919) 760-8593
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