BUS - 361
Consumer Behavior
(3 cr.) - Session(s): Fall; Spring | Course Offered Every Year
A study of the impact of such factors as personality, motivation, perception, learning, attitudes, cultural and social influences, and life-style changes on buying behavior. A review of sociological, psychological, and economic models of behavior will be included. Prerequisite: BUS-360.
Contact Information
141 Johnson Hall
(919) 760-8593
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