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BUS - 307
New Venture Launch & Planning

(3 cr.) - Session(s): Fall | Course Offered Every Year

A course for the development of viable business models with specific attention to financial and legal organization at the state and federal level. The purpose of the class is to understand the challenges and opportunities related to the launch and first two years of operation. Statistically speaking, most small businesses fail within the first two years of operation with chances of long-term success rising significantly after 24 months. This course is intended to determine appropriate launch strategies while considering a two year strategic operating plan. The course is exploratory and experiential where students must engage in an individualized business development process in a meaningful way. Prerequisite: BUS-306


Contact Information
141 Johnson Hall
(919) 760-8593
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