The public relations concentration offers an applied communication curriculum with a focus on theory and process of public relations practice. Students investigate many areas, including public relations writing and techniques, social media strategy, public relations campaigns, and digital media production. The public relations field offers a wide variety of careers, including corporate, nonprofit, higher education, and government communication, PR agency work, and event planning.

Students must complete 25 hours of core requirements and 18 hours of public relations concentration courses, for a total of 43 hours.

Communication Major with Public Relations Concentration – 43 hours


Required Major Courses – 25 hours

COM – 215Introduction to Public Relations (3 cr.)
COM – 225Public Speaking (3 cr.)
COM – 260Interpersonal Communication (3 cr.)
COM – 290Introduction to Mass Communication (3 cr.)
COM – 295Career Planning and Portfolio (1 cr.)
COM – 330Communication Research Methods (3 cr.)
COM – 480Communication Internship (0, varied course cr.)
COM – 495Senior Seminar (3 cr.)

Concentration in Public Relations – 18 hours

ART – 180Computer Literacy for Design (3 cr.)
COM – 316PR Techniques (3 cr.)
COM – 365Digital Media Convergence (3 cr.)
COM – 380Interactive & Social Media (3 cr.)
COM – 415PR Cases & Campaigns (3 cr.)

Approved Electives – 3 hours

3 hours of electives chosen from the following:
Any COM course at the 200, 300, or 400 level.
ART – 131Digital Photography I (3 cr.)
BUS – 303Management and Organizational Behavior (3 cr.)
BUS – 360Principles of Marketing (3 cr.)
BUS – 458Employee Relations Management (3 cr.)
ENG – 245Introduction to Journalism (3 cr.)
IDS – 355Arts Administration (3 cr.)
For double majors, other electives may be approved by the department head. Consult with your advisor.

Why major in Communication?

Our communication program focuses on real-world learning through professional internships and hands-on experience in the classroom.

 

Our communication program focuses on real-world learning through professional internships and hands-on experience in the classroom.

Contact Information
Teresa Holder
Head, Department of Communication
(919) 760-8803
tlholder@meredith.edu
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