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Marketing Minor



Marketing Minor - 21 hoursACC - 220: Financial Accounting (3 cr.)
or
ECO - 101: Principles of Microeconomics (3 cr.)
BUS - 303: Management and Organizational Behavior (3 cr.)
BUS - 360: Principles of Marketing (3 cr.)
BUS - 361: Consumer Behavior (3 cr.)

Related Electives9 hours of electives chosen from the following:
BUS - 306: Leadership, Innovation and Social Responsibility (3 cr.)
BUS - 315: Contemporary International Culture and Commerce – Study Abroad Program (3 cr.)
BUS - 362: Social Media Marketing (3 cr.)
BUS - 365: Marketing Research (3 cr.)
BUS - 466: Sales Management (3 cr.)
BUS - 467: Advertising and Sales Promotion (3 cr.)
HOS - 320: Introduction to Event Planning (3 cr.)

Curriculum requirements and course descriptions are subject to changes with each catalogue.



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111 Harris Hall
(919) 760-8471
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