Marketing Concentration
Business Administration Major with Marketing Concentration - 57-60 hours
Core Curriculum - 39 hoursACC - 220: Financial Accounting (3 cr.)
ACC - 221: Managerial Accounting (3 cr.)
BUS - 250: Applied Data Analysis for Business Decisions (3 cr.)
BUS - 303: Management and Organizational Behavior (3 cr.)
BUS - 305: Management Information Systems (3 cr.)
BUS - 310: International Business (3 cr.)
or
BUS - 314: International Business – Study Abroad Program (3 cr.)
BUS - 340: Business Law (3 cr.)
BUS - 343: Operations Management (3 cr.)
BUS - 360: Principles of Marketing (3 cr.)
BUS - 370: Corporation Finance (3 cr.)
BUS - 495: Business Strategy (3 cr.)
ECO - 100: Principles of Macroeconomics (3 cr.)
ECO - 101: Principles of Microeconomics (3 cr.)
Required Major CoursesBUS - 361: Consumer Behavior (3 cr.)
BUS - 482: Marketing Internship (3 cr.)
or
BUS - 485: Business Experiential Learning (0 cr.)
Electives 15 credit hours chosen from the following:
BUS - 306: Leadership, Innovation and Social Responsibility (3 cr.)
BUS - 362: Social Media Marketing (3 cr.)
BUS - 365: Marketing Research (3 cr.)
BUS - 466: Sales Management (3 cr.)
BUS - 467: Advertising and Sales Promotion (3 cr.)
HOS - 320: Introduction to Event Planning (3 cr.)
Note: Students may not earn both a concentration and a minor in Marketing
*Student Portfolio
*While the student portfolio in Business Administration does not generate hours of credit, the successful completion of both the Student Portfolio and the Exit Examination are required in order to complete a major in Business Administration.
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Contact Information
111 Harris Hall
(919) 760-8471
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