Marketing Concentration
Business Administration Major with Marketing Concentration - 57-60 hours
Required Major CoursesACC - 220: Financial Accounting (3 cr.)
ACC - 221: Managerial Accounting (3 cr.)
BUS - 250: Applied Data Analysis for Business Decisions (3 cr.)
BUS - 303: Management and Organizational Behavior (3 cr.)
BUS - 305: Management Information Systems (3 cr.)
BUS - 310: International Business (3 cr.)
or
BUS - 314: International Business – Study Abroad Program (3 cr.)
BUS - 340: Business Law (3 cr.)
BUS - 343: Operations Management (3 cr.)
BUS - 360: Principles of Marketing (3 cr.)
BUS - 370: Corporation Finance (3 cr.)
BUS - 482: Marketing Internship (3 cr.)
or
BUS - 485: Business Experiential Learning (0 cr.)
BUS - 495: Business Strategy (3 cr.)
ECO - 100: Principles of Macroeconomics (3 cr.)
ECO - 101: Principles of Microeconomics (3 cr.)
BUS - 361: Consumer Behavior (3 cr.)
Electives 15 credit hours chosen from the following
BUS - 362: Social Media Marketing (3 cr.)
BUS - 365: Marketing Research (3 cr.)
BUS - 369: International Marketing (3 cr.)
BUS - 466: Sales Management (3 cr.)
BUS - 467: Advertising and Sales Promotion (3 cr.)
BUS - 468: Marketing Management and Planning (3 cr.)
Note: Students may not earn both a concentration and a minor in Marketing
*Student Portfolio
*While the student portfolio in Business Administration does not generate hours of credit, the successful completion of both the Student Portfolio and the Exit Examination are required in order to complete a major in Business Administration.
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Contact Information
111 Harris Hall
(919) 760-8471
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