Meredith College
Enrollment Management Team

Minutes of June 6, 2000 Meeting

The Enrollment Management Team (EMT) met on June 6th from 11:00 a.m. to 1:00 p.m. with the following members in attendance: Ruth Ann Balla, Celeste Brogdon, Rebecca Duncan, Ann Gleason, Sue Kearney, Carol Kercheval, and LaRose Spooner. The minutes of the last meeting were approved with one correction, which was the addition of Jeannie Morelock to the list of attendees.

Updates on the outlook for fall enrollment were provided by Carol (traditional admissions), Sandra (23+ Program), Sue (pre-registrations) and Ann (on-campus housing). At the last meeting it was agreed that the EMT members would conduct a telemarketing program aimed at eligible students who have not pre-registered to remind them that the registration period will end on June 23rd. Sue indicated that the telemarketing materials will be going to the members in the next few days. (The cover memo and a sample telemarketing report form are attached to the official minutes.)

LaRose informed the group that a re-organization of the 23+ Program will take place on July 1st. The recruitment and admission functions for the nontraditional-aged students will be moved to the Office of Admissions, and the advising and advocacy responsibilities will remain with the 23+ Program, which will report directly to the Vice President for Academic Affairs. (A listing of responsibilities assigned to each office is attached to the official minutes.)

Annual reports are due in LaRose’s office on June 15th. Each EMT member should report on activities and strategies carried out within their areas and/or by them personally during the past year to support recruitment and retention at Meredith. LaRose will compile the reports into a booklet to be distributed to President Hartford and to the Trustees. The target date for distribution is July 15th.

Various members reported on the following activities that relate to the experience of Meredith students:

  • The Summer Reading Program will have the incoming freshmen reading Tuesdays with Morrie. This year a session will be added on the first day of orientation for parents to discuss the book. There will also be bulletin boards and graffiti boards for comments.
  • The Laptop Initiative Project will provide computers to the freshman Honors Program and Teaching Fellows Program participants. There will be special sections of English 111 and First-Year Experience classes, and the instructors will serve as faculty advisers. In addition, there will be monthly seminars.
  • A Pricing Study is being conducted by an outside consulting firm, George Dehne & Associates, to help determine what might constitute optimal pricing for Meredith. The study will examine Meredith’s market position, public image, and ambitions or goals.

Sue indicated that a five-year trend report on CIRP survey responses had recently been sent to all EMT members and encouraged individuals to review that data for helpful information it might provide about freshman characteristics and attitudes. She also provided a brief update on the status of the Retention Strategies and Multicultural Recruitment Work Group reports. The meeting ended with a luncheon for the group.

Sue E. Kearney, Vice-Chair

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For additional information, please contact
Sue Kearney, Vice Chair of Enrollment Management Team, at 760-2364
Page created by Laura McClain, Enrollment Planning and Institutional Effectiveness
Last modified: August 23, 2000