Strategic Plan Year One Update

Strategic Plan Year One Update

As 2013 comes to a close, the Meredith College community can be proud of what has been accomplished in the first year of the Meredith Forever strategic plan. Many of these accomplishments were included in a presentation by President Jo Allen on November 19.

The strategic plan consists of six pillars: Educational Excellence, Enrollment, Financial Strength, Facilities and IT, Visibility and Quality of Life.

This report includes highlights of the many significant accomplishments made in year one through the work of the entire Meredith community.

The Meredith Forever strategic plan is a rolling, three year plan. The process for discussing the plan’s evolution and determining the next set of action items will begin with a half-day discussion on January 17 from 8:30 a.m. until noon in Belk Dining Hall West. Mark your calendars for this important part of Meredith’s strategic planning process.

Pillar 1| Educational Excellence

  • Developed innovative StrongPoints advising model
  • Established new undergraduate major in public health
  • Approved new certificate in health informatics – MBA
  • Launched Campus Kitchens – a new outreach program for after school programs
  • Established Post-Baccalaureate Certificate in Pre-Health
  • Added lacrosse to the College’s NCAA athletic offerings
  • Enhanced academic quality of incoming class
  • Sharpened strategic focus on retention

Pillar 2| Enrollment

  • Graduated largest 4-year class in history
  • Expanded recruitment territory
  • Enhanced alumnae engagement in recruiting
  • Strengthened retention rates
  • Established Enrollment pathways for transfer students
  • Created Impact Raleigh program
  • Expanded global diversity to 42 countries
  • Continued Meredith Teaching Fellows program
  • Exceeded enrollment targets for freshman class
  • Enhanced academic profile of entering class
  • 4-year graduation rates surpass national averages

Pillar 3: Financial Strength

  • Launched largest campaign in Meredith history, Beyond Strong
  • Managed with greater budget efficiencies
  • Increased annual fundraising total by 27% in 2013
  • Increased annual giving donors by 68%
  • 50% of faculty/staff gave to annual fund
  • Leveraged financial resources for capital improvements
  • Earned highest possible financial responsibility score from U.S. Department of Education
  • Enhanced percentage of alumnae giving
  • Enhanced growth of endowment value by 12% over 2012

Pillar 4: Facilities and IT

  • Renovated and enhanced spaces across campus, including Belk Dining Hall, the Ellen Rumley gazebo and gardens, Cate Center, seating nooks in Johnson Hall, Carswell lobby
  • Re-landscaped Joyner, Martin and the Oaks
  • Restored historic Heck Fountain
  • Moved and enlarged Meredith Community Garden
  • Upgraded technology infrastructure, including enhanced cabling for reliability and security of IT network
  • Invested in energy savings and sustainability plan
  • Resurfaced tennis courts and improved gymnasium/stadium equipment

Pillar 5 Visibility

  • Launched new branding campaign, Meredith College | Going Strong
  • Launched new website – responsive design provides optimal viewing experience across a range of devices
  • Extended advertising on web, television, newspapers, magazines and billboards
  • Increased website traffic, with 75% more unique visitors during the first two months following website launch
  • Enhanced sports teams’ visibility
  • Released Status of Girls report
  • Increased positive media coverage, with approximately 1,800 media hits in the 2012-13 academic year
  • Enhanced visibility of faculty and staff media experts in outlets including CNN, U.S. News and World Report, The Christian Science Monitor, The Huffington Post, and The Atlanta Journal-Constitution.
  • Increased social media engagement by 11% during the two months following brand launch (Facebook, Twitter, Instagram and YouTube)
  • Hosted new program, Honoring Women Veterans

Pillar 6 Quality of Life

  • Enhanced benefits and salaries of faculty and staff
  • Commenced study on work schedule flexibility
  • Emphasis on health and wellness for faculty, staff and students
  • Continued modified summer and holiday schedules
  • Enhanced commitment to sustainability with realized energy savings
  • Promoted professional and student development through StrengthsQuest
  • Strengthened community relations and celebrations

Learn more about the Meredith Forever Strategic Plan

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Media Contact:

Melyssa Allen
News Director
(919) 760-8087
Fax: (919) 760-8330
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