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Graphic Design Faculty Member’s Essay Published

Assistant Professor of Art Dana Ezzell Gay's essay, “Book Design: A Collaborative Design Team Process,” was recently selected and published as a case study by the International Council of Graphic Design Associations (ICOGRADA).

ICOGRADA is the world body for professional communication design and is concerned with graphic design, visual communication, design management, promotion, education, research and journalism. ICOGRADA promotes communication designers’ vital role in society and commerce and unifies the voices of graphic designers and visual communicators worldwide.

Gay's essay was selected from the book “The means by which we find our way; Observations on design.” The book provides a platform for learning and a resource for new collaborations and initiatives within the field of design education. In her essay, Gay discusses her approach to teaching the 'Book Design: The Colton Review' course at Meredith College. She describes the “collaborative design team” process in detail as she discusses the structural steps, the role of the art director, methods of assessment and evaluation, and the importance of forging successful collaborations.

As described by Gay, 'Forging a successful collaboration takes time, experience, dedication, and engagement. It also requires the building of relationships that possess creativity, an openness to observe and learn, a desire to grow personally, and a willingness to take initiative. Book Design: The Colton Review is a gift, and teaching this course affords me the opportunity to give to both my students and myself.'

The idea for the project “The means by which we find our way” was conceived and realized by Andrea Wilkinson and David Gardener, a team of graphic design educators from Hamilton, New Zealand. Their awareness of intercultural communication prompted them to approach colleagues from the international design education community to engage in a dialogue about the role of signage within intercultural contexts. This book intends to spark a discussion about colloquial visual language and illustrates through word and image how dependent we are on our innate cultural expectations.

Click here for more information, or contact Dana Gay in the Meredith College Department of Art at

Date Submitted: 2009-06-01

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