Dr. Jeff Langenderfer
Department Head and Associate Professor, Marketing, Law, Ethics
With Meredith since 2006
Ph.D., Marketing, University of South Carolina
J.D., Law, North Carolina Central University
Office Location: Harris 111
Telephone Number: 919-760-8673
Fax Number: 919-760-8470
Email Address: JeffLang@meredith.edu
Teaching Interests:
Marketing Strategy, Sales Management, Consumer Behavior, Business Law & Ethics.
SCHOLARSHIP:
Publications
Langenderfer, Jeff. (2009). End User License Agreements: A New Era of Intellectual Property Control. Journal of Public Policy & Marketing, vol. 28, Fall.
Langenderfer, Jeff and Miyazaki, Anthony D. (2009). Privacy in the Information Economy. Journal of Consumer Affairs, vol. 42, Fall.
Miyazaki, Anthony D., Aguirre-Rodriguez, Alexandra and Langenderfer, Jeff (2009). Price, Scarcity, and Consumer Willingness to Purchase Pirated Media Products. Journal of Public Policy & Marketing, vol. 28, 1, 71–84.
Dalakas, Vassilis and Jeff Langenderfer (2007). Consumer Satisfaction With Television Viewing: Insight for the Entertainment Industry, Services Marketing Quarterly, Vol. 29 (1), 47–59.
Presentations
Miyazaki, Anthony and Jeff Langenderfer (2011, June), "Teenagers and Digital Product Piracy: The Roles of Price, Ethics, and Social Influence." Paper presented at the American Marketing Association Marketing and Public Policy Conference, Washington, D.C.
Awards
School of Business Scholar of the Year, 2011
MBA Professor of the Year, 2011