Karen Mishra

Assistant Professor, School of Business

Email: .(JavaScript must be enabled to view this email address)
Office: 239 Harris Hall
Phone: (919) 760-8620


Areas of Expertise

  • Internal communication and employee engagement
  • Trustworthy leadership
  • Digital marketing

Work Experience

Professional biography

Mishra teaches marketing and international marketing in the undergraduate program and digital marketing and global business in the MBA program in the School of Business. Her work experience includes being the youngest and first female Account Executive for the $75 million Pepsi Cola Account. She has served on the boards of Leadership Winston-Salem, Samaritan Ministries, and the ARC. She is a regular columnist for PolicyMic where she writes about business and millennial careers. In addition to publishing scholarly articles in the fields of marketing and leadership, she is the co-author of “Becoming a Trustworthy Leader: Psychology & Practice” (2013).


Academic Credentials

Ph.D., The University of North Carolina at Chapel Hill
M.B.A., The University of Michigan
B.A., Albion College


Awards

Meredith College MBA Professor of the Year, 2014


Publications

Journal Articles

Mishra, Karen, E., Boynton, Lois, and Mishra, Aneil.  (2014).  "Driving Employee Engagement:  The Expanded Role of Internal Communications,"  The International Journal of Business Communication,  51 (2), 183-202.

Mishra, Aneil K. and Mishra, Karen E. (2013).  "The Research on Trust in Leadership:  The Need for Context,"  Journal of Trust Research, 3 (1), 61-71.

Mishra, Karen E. (2009). “J. Walter Thompson: Building Trust in Troubled Times,” Journal of Historical Research in Marketing, 1 (2), 246-269.

Mishra, Aneil K., Mishra, Karen, and Spreitzer, Gretchen (Spring 2009). “Downsizing the Company Without Downsizing Morale,” Sloan Management Review, 50 (3), 39-44.

Mishra, Karen E. and Li, Cong (2008). “Relationship Marketing in the Fortune 500 U.S. and Chinese Websites,” Journal of Relationship Marketing, 7 (1), 29-43.


Books

Mishra, Aneil K. and Mishra, Karen E. (2008). Trust is Everything: Become the Leader Others Will Follow. Lulu.com: Chapel Hill, NC.


Scholarly Book Chapters

Mishra, Karen E., Walker, Khaner and Mishra, Aneil K. (2014).  Employee Use of Social Media in the Workplace:  How "Lenovo Central" Brings Employees Together.  In I. Lee's (ed.) Integrating Social Media into Business Practice, Applications, Management, and Models.

Mishra, Aneil K. and Mishra, Karen E. (2013).  Becoming a Trustworthy Leader:  Psychology and Practice.  New York:  Routledge Press.

Mishra, Aneil K. and Mishra, Karen E. (2012). Trust and Positive Organizational Leadership. In K. Cameron and G. Spreitzer’s (eds). The Oxford Handbook of Positive Organizational Scholarship. Cary, NC: Oxford University Press.

Mishra, Karen E., Schwarz, Gavin, M. and Mishra, Aneil K. (2011). The Evolution of Trust and Control as Seen through an Organization’s Human Resources Practices. In R. Searle. Trust and Human Resource Management. Cheltenham, UK: Edward Elgar.


Invited Presentations

Mishra, Karen E. (2014, February).  Do You Have What It Takes To Be a Follower?  Office of Student Leadership and Service, Emerging Leaders Series, Meredith College, Raleigh, NC.

Mishra, Karen E. (2013, October). Becoming a Strong Leader.  North Carolina Central University Iota Tau Chapter of Phi Beta Lambda, Durham, NC.

Mishra, Karen E. (2013, June).  The Trustworthy Ways Female Leaders Communicate.  The Accounting and Financial Women's Alliance, Raleigh, NC.

Mishra, Karen E. (2013, June).  Creating a Personal Development Plan:  Getting You Closer to That Dream Job.  The Meredith College MBA Program, Raleigh, NC.

Mishra, Karen E. (2013, April).  Building Trust and Managing Expectations:  A Workshop for Student Leaders.  The Office of Student Leadership and Service, Meredith College, Raleigh, NC.

Mishra, Karen E. & Mishra, Aneil K. (2011, November). Leading Change by Building the ROCC of Trust. Women in Leadership Development Conference, Center for Student Leadership, Ethics & Public Service, Meredith College, Raleigh, NC.

Mishra, Karen E. & Mishra, Aneil K. (2010, December). Trust and Teamwork. Three-University Positive Workplace Seminar, (University of Michigan, Wayne State University, Michigan State University), “How to Thrive at Work in Trying Times: Making it Happen,” U-M Ross School of Business, Ann Arbor, MI.

Mishra, Aneil K., Schwartz, Gavin, & Mishra, Karen E. (2009, August). Human Resource Practices as Indicators of Trust and Control When Organizations Grow. Part of the Professional Development Workshop on Organizational Trust at the Academy of Management Conference, Chicago, IL.

Mishra, Karen E. & Mishra, Aneil K. (2009, August). Blogging Basics and Blogging Ethics. Part of the Professional Development Workshop on Blogging for Management Scholars at the Academy of Management Conference, Chicago, IL.

Mishra, Karen E. & Boynton, Lois. (2009, March). Talk-the-Talk: Using Internal Communication to Build Trust with Employees. Selected to be presented at the International Public Relations Research Conference, Miami, FL.

Mishra, Karen E. (2008, August). Are We Good Citizens?: A Cross-Cultural Analysis of CSR Webspace. Presented at the Academy of Management Annual Conference, Anaheim, CA.

Mishra, A., Schwartz, K, Gavin & Mishra, Karen E (2008, August). The Co-Evolution of Trust and Control. Presented at the Academy of Management Annual Conference, Anaheim, CA., as a Showcase Symposium.

Mishra, Karen E. & Li, Cong. (2007, May). Relationship Marketing in the Fortune 500 U.S. and Chinese Websites. Presented at the Academy of Marketing Science Annual Conference in Coral Gables, FL.

Mishra, Karen E. & Hendrick, Tim. (2007, March). Coffee Talk: The Culture of Communication at Starbucks. Presented at the International Public Relations Research Conference, Miami, FL.

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