Mishra teaches marketing and international marketing in the undergraduate program and digital marketing and global business in the MBA program in the School of Business. Her work experience includes being the youngest and first female Account Executive for the $75 million Pepsi Cola Account. She has served on the boards of Leadership Winston-Salem, Samaritan Ministries, and the ARC. She is a regular columnist for PolicyMic where she writes about business and millennial careers. In addition to publishing scholarly articles in the fields of marketing and leadership, she is the co-author of “Becoming a Trustworthy Leader: Psychology & Practice” (2013).
Ph.D., The University of North Carolina at Chapel Hill
M.B.A., The University of Michigan
B.A., Albion College
Mishra, Karen E. (2009). “J. Walter Thompson: Building Trust in Troubled Times,” Journal of Historical Research in Marketing, 1 (2), 246-269.
Mishra, Aneil K., Mishra, Karen, and Spreitzer, Gretchen (Spring 2009). “Downsizing the company without downsizing morale,” Sloan Management Review, 50 (3), 39-44.
Mishra, Karen E. and Li, Cong (2008). “Relationship Marketing in the Fortune 500 U.S. and Chinese Websites,” Journal of Relationship Marketing, 7 (1), 29-43.
Mishra, Aneil K. and Mishra, Karen E. (2008). Trust is Everything: Become the Leader Others Will Follow. Lulu.com: Chapel Hill, NC.
Scholarly Book Chapters
Mishra, Aneil K. and Mishra, Karen E. (2012). Trust and Positive Organizational Leadership. In K. Cameron and G. Spreitzer’s (eds). The Oxford Handbook of Positive Organizational Scholarship. Cary, NC: Oxford University Press.
Mishra, Karen E., Schwarz, Gavin, M. and Mishra, Aneil K. (2011). The Evolution of Trust and Control as Seen through an Organization’s Human Resources Practices. In R. Searle. Trust and Human Resource Management. Cheltenham, UK: Edward Elgar.
Mishra, Karen E. & Mishra, Aneil K. (2011, November). Leading Change by Building the ROCC of Trust. Women in Leadership Development Conference, Center for Student Leadership, Ethics & Public Service, Meredith College, Raleigh, NC.
Mishra, Karen E. & Mishra, Aneil K. (2010, December). Trust and Teamwork. Three-University Positive Workplace Seminar, (University of Michigan, Wayne State University, Michigan State University), “How to Thrive at Work in Trying Times: Making it Happen,” U-M Ross School of Business, Ann Arbor, MI.
Mishra, Aneil K., Schwartz, Gavin, & Mishra, Karen E. (2009, August). Human Resource Practices as Indicators of Trust and Control When Organizations Grow. Part of the Professional Development Workshop on Organizational Trust at the Academy of Management Conference, Chicago, IL.
Mishra, Karen E. & Mishra, Aneil K. (2009, August). Blogging Basics and Blogging Ethics. Part of the Professional Development Workshop on Blogging for Management Scholars at the Academy of Management Conference, Chicago, IL.
Mishra, Karen E. & Boynton, Lois. (2009, March). Talk-the-Talk: Using Internal Communication to Build Trust with Employees. Selected to be presented at the International Public Relations Research Conference, Miami, FL.
Mishra, Karen E. (2008, August). Are We Good Citizens?: A Cross-Cultural Analysis of CSR Webspace. Presented at the Academy of Management Annual Conference, Anaheim, CA.
Mishra, A., Schwartz, K, Gavin & Mishra, Karen E (2008, August). The Co-Evolution of Trust and Control. Presented at the Academy of Management Annual Conference, Anaheim, CA., as a Showcase Symposium.
Mishra, Karen E. & Li, Cong. (2007, May). Relationship Marketing in the Fortune 500 U.S. and Chinese Websites. Presented at the Academy of Marketing Science Annual Conference in Coral Gables, FL.
Mishra, Karen E. & Hendrick, Tim. (2007, March). Coffee Talk: The Culture of Communication at Starbucks. Presented at the International Public Relations Research Conference, Miami, FL.
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