Associate Dean and Associate Professor, School of Business
Areas of Expertise
- The effects of copyright, trademark, and patent laws on consumer
- Privacy, especially the effects of technological developments on consumer privacy
- Scams, swindles and deceptive marketing tactics
Dr. Jeff Langenderfer is an Associate Professor of Marketing & Law in the School of Business at Meredith College in Raleigh, NC. Professor Langenderfer holds a B.A. degree in Economics from the University of North Carolina at Chapel Hill, a J.D. from North Carolina Central University School of Law, and a Ph.D. in Business Administration with a concentration in Marketing from the University of South Carolina at Columbia.
Dr. Langenderfer is an active researcher, having published more than a dozen journal articles in such publications as the Journal of Public Policy & Marketing, Psychology & Marketing, the Journal of Business Research, Journal of Macromarketing, and the Journal of Consumer Affairs. His research focuses on marketing and public policy issues, with a particular emphasis intellectual property matters, privacy, scams and swindles, and consumer interactions with lottery products. Dr. Langenderfer also serves as a consultant for a trio of barter-based businesses—paperbackswap.com, swapacd.com, and swapadvd.com—and serves on the editorial review board for the Journal of Consumer Affairs. Teaching interests include Marketing Strategy, Business Law, Consumer Behavior, and Negotiation. Dr. Langenderfer lives in Cary, North Carolina with his wife and two children.
Ph.D., Business Administration with a concentration in Marketing, University of South Carolina
J.D., Law, North Carolina Central University
B.A., Economics, University of North Carolina
MBA Professor of the Year, 2011, 2012
School of Business Scholar of the Year, 2011
Kopp, Steven W. and Jeff Langenderfer (2014). Protecting Appearance and Atmospherics: Trade Dress as a Component of Retail Strategy. Journal of Public Policy and Marketing, Vol. 33 (1), 34-48.
Langenderfer, Jeff. (2009). End User License Agreements: A New Era of Intellectual Property Control. Journal of Public Policy & Marketing, Vol. 28, Fall.
Langenderfer, Jeff and Miyazaki, Anthony D. (2009). Privacy in the Information Economy. Journal of Consumer Affairs, Vol. 42, Fall.
Miyazaki, Anthony D., Aguirre-Rodriguez, Alexandra and Langenderfer, Jeff (2009). Price, Scarcity, and Consumer Willingness to Purchase Pirated Media Products. Journal of Public Policy & Marketing, Vol. 28, 1, 71-84.
Dalakas, Vassilis and Jeff Langenderfer (2007). Consumer Satisfaction With Television Viewing: Insight for the Entertainment Industry. Services Marketing Quarterly, Vol. 29 (1), 47-59.
Miyazaki, Anthony and Jeff Langenderfer (2011, June), “Teenagers and Digital Product Piracy: The Roles of Price, Ethics, and Social Influence.” Paper presented at the American Marketing Association Marketing and Public Policy Conference, Washington, D.C.
Langenderfer, Jeff, Marlys J. Mason, and Xiang Fang (2009), "Policy Implications of Reciprocity and Independent Judgment." Paper presented at the Marketing and Public Policy Conference, Washington, DC.
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