Local Advertising Campaign Yields Results
A local advertising campaign Meredith College launched in January has resulted in increased visits to Meredith’s website. During the campaign, the admissions website averaged a 10% increase in new visitors.
The campaign also included Facebook ads targeted to alumnae and students that yielded 162 click throughs by alumnae and 1,145 by prospective students. The campaign was developed by the Department of Marketing in partnership with the Office of Admissions and Office of Enrollment.
Television ads aired locally on Time Warner Cable channels including ABC Family, the Food Network and TNT. Branded with Meredith’s “I Believe” messages, the goal of the campaign was to boost local enrollment by reaching parents, teachers and others who influence prospective students. The ads, which featured Meredith students, re-introduced Meredith College to the audience, and encouraged campus visits.
Meredith Alumna is Iditarod Teacher on the Trail
Martha Dobson, ’81, helped bring Alaska’s famed Iditarod race to classrooms across the U.S., by serving as the Target® 2011 Iditarod Teacher on the Trail™.
The Iditarod, a race of more than 1150 miles from Anchorage to Nome, Alaska, has been called the “last great race on Earth.” The race began on March 5, 2011.
As Teacher on the Trail, Dobson provided lesson ideas that teachers and students can use to learn more about the Iditarod race. Prior to the race she made presentations about the Iditarod to classes and to other community groups. During the race, she traveled to checkpoints and reported on her experiences on her blog, and via videoconferencing with classrooms.
Dobson, a sixth grade English and language arts teacher at Mount Pleasant Middle School, in Mount Pleasant, N.C., was selected for this position by the Iditarod Trail Committee.
The race is a wonderful teaching tool, according to Dobson, who uses it as a topic in her classroom each year. Her students conduct online research, learn about citing sources, and create brochures on topics related to the Iditarod, and use race statistics to learn math, graphs and how to read charts.
Read Dobson’s Teacher on the Trail blog at http://itcteacheronthetrail.wordpress.com.
While they are abroad, the students are sending frequent reflections in a journal format. Visit www.meredith.edu/abroad/italy/journals/ to read the students’ journals.
This semester, students will complete a language intensive program that provides a year’s worth of Italian study in one semester. Another required course, Italy Today, focuses on contemporary Italian society, including politics, education and religion. Students are also required to complete Learn to Travel, Travel to Learn, a course designed to teach students both about the country in which they are traveling, and also, retrospectively about the countries they come from as well as about themselves as cultural beings. Students will also have the option of completing electives in modern drama, art history, color theory and educational psychology.
Have you presented research or attended a professional meeting recently? Has your department earned an award? Share news of these accomplishments and more with the Meredith community. Faculty and staff are invited to email items to Melyssa Allen, “Campus Connections” editor, at email@example.com.