Karen Mishra Associate Professor With Meredith since 2007 Ph.D., Marketing Communications University of North Carolina at Chapel Hill Office Location: Harris 239 Telephone Number: 919-760-8620 Fax Number: 919-760-8920 Email Address: Mishraka@meredith.edu
Teaching Interests: Principles of Marketing, International Marketing, and Competing in the Global Marketplace (MBA). Research Interests: Marketing: Integrated Marketing Communication, Principles of Marketing, Internet Marketing, Marketing Strategy, Non-profit Marketing, Corporate Social Responsibility.

SCHOLARSHIP

Journal Articles:

Mishra, Karen E. (2009). "J. Walter Thompson: Building Trust in Troubled Times," Journal of Historical Research in Marketing,
1 (2), 246-269.

Mishra, Aneil K., Mishra, Karen, and Spreitzer, Gretchen (Spring 2009). "Downsizing the company without downsizing morale,"
Sloan Management Review, 50 (3), 39-44.

Mishra, Karen E. and Li, Cong (2008). "Relationship Marketing in the Fortune 500 U.S. and Chinese Websites," Journal of
Relationship Marketing, 7 (1), 29-43.

Books:

Mishra, Aneil K. and Mishra, Karen E. (2008). Trust is Everything: Become the Leader Others Will Follow.
Lulu.com: Chapel Hill, NC.

Scholarly Book Chapters:

Mishra, Aneil K. and Mishra, Karen E. (2012).  Trust and Positive Organizational Leadership.  In K. Cameron and G. Spreitzer's

(eds).  The Oxford Handbook of Positive Organizational Scholarship.  Cary, NC:  Oxford University Press.

Mishra, Karen E., Schwarz, Gavin, M. and Mishra, Aneil K. (2011).  The Evolution of Trust and Control as Seen through
an Organization's Human Resources Practices. In R. Searle. Trust and Human Resource Management. Cheltenham,
UK: Edward Elgar.

Paper Presentations:

Mishra, Karen E. & Mishra, Aneil K. (2011, November).  Leading Change by Building the ROCC of Trust.  Women in Leadership
Development Conference, Center for Student Leadership, Ethics & Public Service, Meredith College, Raleigh, NC.

Mishra, Karen E. & Mishra, Aneil K. (2010, December).  Trust and Teamwork. Three-University Positive Workplace Seminar, (University of

Michigan, Wayne State University, Michigan State University), "How to Thrive at Work in Trying Times:  Making it Happen,"
U-M Ross School of Business, Ann Arbor, MI.

Mishra, Aneil K., Schwartz, Gavin, & Mishra, Karen E. (2009, August).  Human Resource Practices as Indicators of Trust and
Control When Organizations Grow.  Part of the Professional Development Workshop on Organizational Trust at the
Academy of Management Conference, Chicago, IL.

Mishra, Karen E. & Mishra, Aneil K. (2009, August).  Blogging Basics and Blogging Ethics.  Part of the Professional Development
Workshop on Blogging for Management Scholars at the Academy of Management Conference, Chicago, IL.

Mishra, Karen E. & Boynton, Lois.  (2009, March).  Talk-the-Talk:  Using Internal Communication to Build Trust with
Employees.  Selected to be presented at the International Public Relations Research Conference, Miami, FL.

Mishra, Karen E.  (2008, August).  Are We Good Citizens?:  A Cross-Cultural Analysis of CSR Webspace.  Presented at the
Academy of Management Annual Conference, Anaheim, CA.  

Mishra, A., Schwartz, K, Gavin & Mishra, Karen E (2008, August).  The Co-Evolution of Trust and Control.  Presented at the
Academy of Management Annual Conference, Anaheim, CA., as a Showcase Symposium.

Mishra, Karen E. & Li, Cong.  (2007, May). Relationship Marketing in the Fortune 500 U.S. and Chinese Websites. Presented
at the Academy of Marketing Science Annual Conference in Coral Gables, FL.

Mishra, Karen E. & Hendrick, Tim. (2007, March). Coffee Talk: The Culture of Communication at Starbucks. Presented
at the International Public Relations Research Conference, Miami, FL.

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