School of Business

School of Business

Jeff Langenderfer

Jeff Langenderfer
Department Head
Associate Professor
With Meredith since 2006
Ph.D., Marketing, University of South Carolina
J.D., Law, North Carolina Central University

Office Location
: Harris 111

Telephone Number: 919-760-8673

Fax Number: 919-760-8470

Email Address: jefflang@meredith.edu


Teaching Interests:
Marketing Strategy, Sales Management, Consumer Behavior, Business Law & Ethics.

SCHOLARSHIP

Publications:

Langenderfer, Jeff. (2009).  End User License Agreements: A New Era of Intellectual Property Control. 

Journal of Public Policy & Marketing, vol. 28, Fall.

Langenderfer, Jeff and Miyazaki, Anthony D. (2009).  Privacy in the Information Economy. 

Journal of Consumer Affairs, vol. 42, Fall.

Miyazaki, Anthony D., Aguirre-Rodriguez, Alexandra and Langenderfer, Jeff (2009).  Price, Scarcity,

and Consumer Willingness to Purchase Pirated Media Products. Journal of Public Policy & Marketing,

vol. 28, 1, 71-84.

Dalakas, Vassilis and Jeff Langenderfer (2007). Consumer Satisfaction With Television Viewing:

Insight for the Entertainment Industry, Services Marketing Quarterly, Vol. 29 (1), 47-59.

Presentations:

Miyazaki, Anthony and Jeff Langenderfer (2011, June), "Teenagers and Digital Product Piracy: The Roles of Price, Ethics, and Social Influence." Paper presented at the American Marketing Association Marketing and Public Policy Conference, Washington, D.C.

Awards:

MBA Professor of the Year, 2012, 2011  

School of Business Scholar of the Year, 2011

 

 

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