Jeff Langenderfer Department Head Associate Professor With Meredith since 2006 Ph.D., Marketing, University of South Carolina J.D., Law, North Carolina Central University Office Location: Harris 111 Telephone Number: 919-760-8673 Fax Number: 919-760-8470 Email Address: jefflang@meredith.edu
Teaching Interests: Marketing Strategy, Sales Management, Consumer Behavior, Business Law & Ethics.

SCHOLARSHIP

Publications:

Langenderfer, Jeff. (2009).  End User License Agreements: A New Era of Intellectual Property Control. 

Journal of Public Policy & Marketing, vol. 28, Fall.

Langenderfer, Jeff and Miyazaki, Anthony D. (2009).  Privacy in the Information Economy. 

Journal of Consumer Affairs, vol. 42, Fall.

Miyazaki, Anthony D., Aguirre-Rodriguez, Alexandra and Langenderfer, Jeff (2009).  Price, Scarcity,

and Consumer Willingness to Purchase Pirated Media Products. Journal of Public Policy & Marketing,

vol. 28, 1, 71-84.

Dalakas, Vassilis and Jeff Langenderfer (2007). Consumer Satisfaction With Television Viewing:

Insight for the Entertainment Industry, Services Marketing Quarterly, Vol. 29 (1), 47-59.

Presentations:

Miyazaki, Anthony and Jeff Langenderfer (2011, June), "Teenagers and Digital Product Piracy: The Roles of Price, Ethics, and Social Influence." Paper presented at the American Marketing Association Marketing and Public Policy Conference, Washington, D.C.

Awards:

MBA Professor of the Year, 2012, 2011  

School of Business Scholar of the Year, 2011

 

 

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