Jeff Langenderfer
Associate Professor
With Meredith since 2006
Ph.D., Marketing, University of South Carolina
J.D., Law, North Carolina Central University

Office Location: Harris 223
Telephone Number: 919-760-8673
Fax Number: 919-760-8470
Email Address: JeffLang@meredith.edu

Teaching Interests: Business Law and Ethics, Consumer Behavior

 

 

SCHOLARSHIP:

Publications

Langenderfer, Jeff (2008) Patent licensing in a remanufactured world: Implications of Lexmark v. Static Control Components. In John Kozup, Charles R. Taylor, and Ron Paul Hill (eds.), Marketing & Public Policy Conference Proceedings, vol. 17, 23, Chicago: American Marketing Association.

Kopp, Steven W. and Langenderfer, Jeff (2008). Protecting retail strategy with the lanham act: managerial and public policy implications. In John Kozup, Charles R. Taylor, and Ron Paul Hill (eds.), Marketing & Public Policy Conference Proceedings, vol. 17, 21-22, Chicago: American Marketing Association.

Dalakas, Vassilis and Jeff Langenderfer (2007), “Consumer Satisfaction With Television Viewing: Insight for the Entertainment Industry,” Services Marketing Quarterly, Vol. 29 (1), 47-59.

Kopp, Steven W. and Langenderfer, Jeff (2006). Trade dress rights: implications for retail strategy and public policy.  In Ingrid M. Martin, David W. Stewart, and Micahel Kamins (eds.), Marketing & Public Policy Conference Proceedings, vol. 16, 67-68, Chicago:  American Marketing Association.

Langenderfer, Jeff, Englis, Basil G. and Solomon, Michael R. (2006).  The use of visual images in online marketing research: Trademark & copyright implications. Review of Business Research, VI, 22-33.

Langenderfer, Jeff and Linnhoff, Stefan. (2005).  The Emergence of biometrics and iIts effect on consumers.  Journal of Consumer Affairs, 39 (2), 314–338.

Langenderfer, Jeff & Linnhoff, Stefan (2005). Biometrics and consumers: Are the benefits worth the costs? In Jeff Langenderfer, Don Lloyd Cook, and Jerome D. Williams (eds.), Challenges for an Era of Continuous Change. Marketing & Public Policy Conference Proceedings, vol. 15, 134, Chicago: American Marketing Association.

Linnhoff, Stefan and Jeff Langenderfer (2004), Identity theft legislation: The fair and accurate credit transactions act of 2003 and the road not taken.  Journal of Consumer Affairs, 38 (2), 204–216.

Langenderfer, Jeff and Kopp, Steven W.  (2004). The digital technology revolution and its effect on the market for copyrighted works: Is history repeating Itself? Journal of Macromarketing, 24 (1), 17-30.

Langenderfer, Jeff and Cook, Don Lloyd (2004). Oh, what a tangled web we weave: The state of privacy protection in the information economy and recommendations for governance. Journal of Business Research, 57 (7), 734-747.

Linnhoff, Stefan and Langenderfer, Jeff (2004). Identity theft legislation: A boon for the vulnerable? In Debra L. Scammon, Robert N. Mayer, and Marlys J. Mason (eds.), Marketing & Public Policy Conference Proceedings, vol. 14, 188, Chicago: American Marketing Association.

Langenderfer, Jeff and Kopp, Steven W.  (2004). History bears repetition: copyright owners and their fight against technology. In Debra L. Scammon, Robert N. Mayer, and Marlys J. Mason (eds.), Marketing & Public Policy Conference Proceedings, vol. 14, 52, Chicago: American Marketing Association.

 

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