Jeff Langenderfer
Associate Professor
With Meredith since 2006
Ph.D., Marketing, University of South Carolina
J.D., Law, North Carolina Central University

Office Location: Harris 223
Telephone Number: 919-760-8673
Fax Number: 919-760-8470
Email Address: JeffLang@meredith.edu

Teaching Interests:

Marketing Strategy

Sales Management

Consumer Behavior

Business Law & Ethics

SCHOLARSHIP:

Publications

Langenderfer, Jeff. (2009).  End User License Agreements: A New Era of Intellectual Property Control.  Journal of Public Policy & Marketing, vol. 28, Fall.

Langenderfer, Jeff and Miyazaki, Anthony D. (2009).  Privacy in the Information Economy.  Journal of Consumer Affairs, vol. 42, Fall.

Miyazaki, Anthony D., Aguirre-Rodriguez, Alexandra and Langenderfer, Jeff (2009).  Price, Scarcity, and Consumer Willingness to Purchase Pirated Media Products. Journal of Public Policy & Marketing, vol. 28, 1, 71-84.

Dalakas, Vassilis and Jeff Langenderfer (2007). Consumer Satisfaction With Television Viewing: Insight for the Entertainment Industry, Services Marketing Quarterly, Vol. 29 (1), 47-59.

Langenderfer, Jeff and Linnhoff, Stefan (2005).  The Emergence of Biometrics and Its Effect on Consumers.  Journal of Consumer Affairs, 39 (2), 314–338.

Linnhoff, Stefan and Jeff Langenderfer (2004). Identity Theft Legislation: The Fair and Accurate Credit Transactions Act of 2003 and the Road Not Taken.  Journal of Consumer Affairs, 38 (2), 204–216.

Langenderfer, Jeff and Kopp, Steven W.  (2004). The Digital Technology Revolution and its Effect on the Market for Copyrighted Works: Is History Repeating Itself? Journal of Macromarketing, 24 (1), 17-30.

Langenderfer, Jeff and Cook, Don Lloyd (2004). Oh, What a Tangled Web We Weave: The State of Privacy Protection in the Information Economy and Recommendations for Governance. Journal of Business Research, 57 (7), 734-747.

Langenderfer, Jeff and Kopp, Steven W. (2003).  Which Way to the Revolution?  The Consequences of Database Protection as a New From of Intellectual Property. Journal of Public Policy & Marketing, vol. 22 (Spring), 83-95.

Langenderfer, Jeff and Shimp, Terence A. (2001).  Consumer Vulnerability to Scams, Swindles, & Fraud: A New Theory of Visceral Influences on Persuasion.  Psychology & Marketing, 18 (7), 763-783.

Langenderfer, Jeff and Cook, Don Lloyd (2001). Copyright Policies and Issues Raised by A & M Records v. Napster: The Shot Heard 'Round the World or Not With a Bang, But a Whimper? Journal of Public Policy & Marketing , 20 (2), 280-288.

Miyazaki, Anthony, Langenderfer, Jeff, and Sprott, David. (1999).  The Consumption of Government-Sponsored Lotteries: Exploring Purchase and Non-Purchase Motivations.  Psychology & Marketing, 16 (1), 1-20.

 

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