Dr. Karen Mishra
Assistant Professor
With Meredith since 2007
Ph.D., Marketing Communications, University of North Carolina at Chapel Hill

Office Location: Harris 237
Telephone Number: 919-760-8485
Fax Number: 919-760-8470
Email Address: mishraka@meredith.edu

Teaching Interests:
 

Research Interests:
Marketing: integrated marketing communication; principles of marketing; internet marketing; marketing strategy; non-profit marketing; corporate social responsibility.

SCHOLARSHIP

Journal Articles:

Mishra, Aneil K. & Mishra, Karen E. (2008). Outsourced Case Study, based on the movie, Outsourced.  Seattle, WA: Shadowcatcher Entertainment.

Mishra, A. & Mishra, K. (2008).  Trust is Everything: How to Become the Leader others will follow.  Chapel Hill, NC:  Lulu.

Mishra, Karen E.  J. Walter Thompson: Building Trust in Troubled Times. (In Press) Journal of Historical Research in Marketing.

Mishra, Karen E. and Li, Cong.  (2008). Relationship Marketing in the Fortune 500 U.S. and Chinese websites. Journal of Relationship Marketing, 7(1), 29-43.

Mishra, Karen E. (2006).  Help or Hype: Symbolic or Behavioral Communication During Hurricane Katrina. Public Relations Review, 32(4), 358-366.

Paper Presentations:

Mishra, Karen E.  (2008, August).  Are We Food Citizens?:  A Cross-Cultural Analysis of CSR Webspace. Paper presented at the 2008 Academy of Management Annual Conference, Anaheim, CA.  

Mishra, A., Schwartz, K, Gavin & Mishra, Karen E (2008, August).  The Co-Evolution of Trust and Control.  Paper presented at the 2008 Academy of Management Annual Conference, Anaheim, CA., as a Showcase Symposium.

Mishra, Karen E. & Li, Cong.  (2007, May). Relationship Marketing in the Fortune 500 U.S. and Chinese Websites. Paper presented at the 2007 Academy of Marketing Science Annual Conference in Coral Gables, FL.

Mishra, Karen E. & Hendrick, Tim. (2007, March). Coffee Talk: The Culture of Communication at Starbucks. Paper presented at the 2007 International Public Relations Research Conference, Miami, FL.

Sinclair, Janas & Mishra, Karen E. (2006, August).  Building Trust and Loyalty Through Corporate Social Responsibility Advertising:  The Effects of Transparency and Intent. Paper presented at the 2006 Association for Education in Journalism and Mass Communication in San Francisco, CA.

Mishra, Karen E. (2006, May).  Employee blogging: Building Buzz from the Inside. Paper presented at the 2006 Academy of Marketing Science Conference, San Antonio, TX.

Mishra, Karen E. (2006, April).  Can Blogging be more than Punditry and Emotional Rhetoric?: Ethical Blogging through Authenticity.  Paper presented at the 2006 Ohio University Blogging and Online Journalism conference, Athens, OH.

Mishra, Karen E. (2006, March). The Leadership Lessons of J. Walter Thompson in the 1930s.  Paper presented at the American  Academy of Advertising Conference in Reno, NV.

Mishra, Karen E. (2006, March).  Help or Hype: Symbolic or Behavioral Communication during Hurricane Katrina. Paper presented at the 2006 International Public Relations Research Conference in Miami, FL.

Mishra, Aneil K. & Mishra, Karen E. (2005, August).  Trust from Near and Far: Organizational Commitment and Turnover in Franchise-Based organizations. Paper at the 2005 Academy of Management Meeting, Honolulu, HI.

Mishra, Karen E. (2005, May) Technologically Savvy Consumers are Driving the Need for Integrated Marketing Communications. Paper presented at the 2005 Academy of Marketing Science Annual Conference in Tampa, FL.

Mishra, Karen E. (2005, May) Technologically Savvy Consumers are Driving the Need for Integrated Marketing Communications.  Paper presented at the Academy of Marketing Science Annual Conference in Tampa, FL.

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