Dr. Carolyn Nye
Assistant Professor
With Meredith since 2007
Ph.D. in Business Administration, the University of South Carolina, Columbia

Office Location: Harris 117
Telephone Number: 919-760-8473
Fax Number: 919-760-8470
Email Address: nyec@meredith.edu

 

 

SCHOLARSHIP

Publications:

Nye, C.T., Roth, M.S., and Shimp, T.A. (2008).  Comparative Advertising in Markets Where Brands and Comparative Advertising Are Novel. Journal of International Business Studies, 39, 851-863.

Nye, C.T., Roth, M.S., and Shimp, T.A. (2008).  Comparative Advertising in Markets Where Brands and Comparative Advertising Are Novel. Journal of International Business Studies.  http://www.palgrave-journals. doi: 10.1057/palgrave.jibs.8400387.

“The Effects of Subculture on Managerial Decision-Making,” with J. Johnson and T. Lenartowicz, The Journal of Business Research. December 2003, vol. 57, iss. 12, pp 999-1008.

Presentations:

Nye, C.T., Roth, M.S., and Shimp, T.A. (2005, Feb). Comparative Advertising in Countries Where the Brands and the Format are Novel.  Paper presented at AMA Winter Marketing Educators' Conference, San Antonio, TX.

 

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