Dr. Carolyn Nye
Assistant Professor
With Meredith since 2007
Ph.D. in Business Administration, the University of South Carolina, Columbia

Office Location: Harris 117
Telephone Number: 919-760-8473
Fax Number: 919-760-8470
Email Address: nyec@meredith.edu

 

SCHOLARSHIP

Publications:

Nye, C.T., Roth, M.S., and Shimp, T.A. (2008).  Comparative Advertising in Markets Where Brands and Comparative Advertising Are Novel. Journal of International Business Studies, 39, 851-863.

“The Effects of Subculture on Managerial Decision-Making,” with J. Johnson and T. Lenartowicz, The Journal of Business Research. December 2003, vol. 57, iss. 12, pp 999-1008.

Presentations:

Nye, C.T. (2009, Nov). The Effectiveness of Comparative Advertising in the European Union. Society for Marketing Advances Annual Conference, New Orleans, LA.

Nye, C.T., Roth, M.S., and Shimp, T.A. (2005, Feb). Comparative Advertising in Countries Where the Brands and the Format are Novel.  Paper presented at AMA Winter Marketing Educators' Conference, San Antonio, TX.

 

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