When I have a vision for a new project, I usually take my ideas to the computer to realize the possibilities. I am drawn to working with the programs on the computer because of the forgiving nature of the medium. I like having the freedom to adjust my colors, subject matter, and layout without jeopardizing the quality of the work. I can play with different variations without the fear of not being able to change my mind once an action is taken. With this freedom, I am able to produce work that is exactly how I want it to be; my ability to make adjustments means that my work can live up to my expectations.
Unless I am designing for a specific project, or client, I allow my emotions and feelings towards images or scenes to inspire me. If I see something that interests me, be it a landscape, action, or living thing, I sketch it and then try to conceptualize its quality on the computer. My work has a social element to it in that I want it to pique the interest of others to think about it. My work is always personal to me on some level, but my ultimate goal is to have people look at it and form their own interpretations for my work so that it becomes a dialog.
My audience scope holds no boundaries; I welcome all to find something that inspires them through my work. I want my designs to be both inspirational and thought-provoking. I want the audience to see and embrace the playful simplicity that my designs radiate and leave with a newfound determination to emulate this emotion. After all, designs should inspire creativity and thought.