Program of Study / Marketing Minor


ACC-220 - Financial Accounting (3.00 cr.)

- or -

ECO-101 - Principles of Microeconomics (3.00 cr.)

BUS-303 - Management and Organizational Behavior (3.00 cr.)

BUS-360 - Principles of Marketing (3.00 cr.)

BUS-361 - Consumer Behavior (3.00 cr.)

Related Electives

9 hours of electives chosen from the following:

BUS-315 - Contemporary International Culture and Commerce – Study Abroad Program (3.00 cr.)

BUS-365 - Marketing Research (3.00 cr.)

BUS-369 - International Marketing (3.00 cr.)

BUS-466 - Sales Management (3.00 cr.)

BUS-467 - Advertising and Sales Promotion (3.00 cr.)

BUS-468 - Marketing Management and Planning (3.00 cr.)


Business at Meredith College

Learn about the undergraduate business programs at Meredith College.

Strong Story | Angie Ramkellawan

While at Meredith, Angie Ramkellawan, '14, managed 55 of her peers as chief student adviser, was captain of the lacrosse team, and interned at Blue Cross Blue Shield of NC, where she developed a project plan for the entire internship program. She also job-shadowed a Meredith alumna who is a vice president of human resources.

$1 Million vs. 1¢

Would you rather have $1,000,000 today, or the money that you get from starting with 1 penny and doubling it every day for 30 days? Dr. Mary Jane Lenard, professor of business at Meredith College, considers this question in a minute-long video about the principle of compounding.

The Meredith Minute | How to Be a Happier Customer

In this edition of The Meredith Minute, Assistant Professor of Business Kelly Wilder explains the Expectation Disconfirmation theory


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