Program of Study / Public Relations Concentration

The public relations concentration offers an applied communication curriculum with a focus on theory and process of public relations practice. Students investigate many areas, including public relations writing and techniques, social media strategy, public relations campaigns, and digital media production. The public relations field offers a wide variety of careers, including corporate, nonprofit, higher education, and government communication, PR agency work, and event planning.

Students must complete 23-24 hours of core requirements and 18 hours of public relations concentration courses, for a total of 41-42 hours. The concentration requires one writing intensive course, an internship and a minimum of six hours at the 300 or 400 levels.

Required Major Courses

COM-215 - Introduction to Public Relations (3.00 cr.)

COM-225 - Public Speaking (3.00 cr.)

COM-260 - Interpersonal Communication (3.00 cr.)

COM-290 - Introduction to Mass Communication (3.00 cr.)

COM-330 - Communication Research Methods (3.00 cr.)

COM-480 - Communication Internship (3.00 cr.)

COM-495 - Communication Theory (3.00 cr.)

One chosen from the following

COM-410 - Senior Thesis (2.00 cr.)

COM-498 - Honors Thesis (3.00 cr.)

Concentration in Major

ART-180 - Computer Literacy for Design (3.00 cr.)

COM-316 - PR Techniques (3.00 cr.)

COM-365 - Digital Media Convergence (3.00 cr.)

COM-380 - Social & Interactive Media (3.00 cr.)

COM-415 - PR Cases & Campaigns (3.00 cr.)


3 hours of an elective chosen from the following:

Any COM course at the 200, 300, or 400 level.

ART-130 - Photography I (3.00 cr.)

ART-360 - Interactive Design (3.00 cr.)

BUS-303 - Management and Organizational Behavior (3.00 cr.)

BUS-360 - Principles of Marketing (3.00 cr.)

BUS-458 - Employee Relations Management (3.00 cr.)

DAN-455 - Performing Arts Administration (3.00 cr.)

ENG-245 - Introduction to Journalism (3.00 cr.)

For double majors, other electives may be approved by the department head. Consult with your advisor.


Why major in Communication?


Contact Information

Teresa Holder
(919) 760-8803
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