Planning

 

The Department of Marketing works to promote Meredith through advertising, publications, events, electronic communication and media relations. Our team begins all of our efforts by planning for each project event and/or campaign. Through collaboration with departments on campus, we develop marketing plans to serve as guides to the successful completion of all projects.

This planning phase includes research, definition of goals, assessment of resources and the development of the tactics to be used. Our team is responsible for the execution of marketing plans with support from the departments involved.

The Team:
Melyssa Allen, News Director
Karen Dunton, Managing Director of Marketing
Kristi Eaves-McLennan, Executive Director of Marketing
Vanessa Harris, Director of Visual Communications
Gaye Hill, Marketing Content Strategist

To learn more about developing a marketing plan for a project or event, contact Karen Dunton at duntonka@meredith.edu. The first step in this process is the completion of the Project Proposal.

Contact Information:
Third Floor, Johnson Hall
Phone: (919) 760-8455
Fax: (919) 760-8330
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Logo and photo requests:
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Office hours:
Monday-Friday, 8 a.m. – 5 p.m