How We Market Meredith / News/Media Relations
The marketing team is charged with managing media relations and news for Meredith College. This includes coordinating the dissemination of Meredith news to the College’s internal and external audiences, through media relations and via Meredith publications including “Meredith Magazine,” newsletters for faculty/staff, alumnae and parents, and the news section of the website.
An important part of this effort is identifying College news that is appropriate to share with local and regional media, through news releases, media advisories, story pitches and more. This team also works with Meredith’s national media consultant to communicate Meredith’s initiatives to a broader audience.
The news and media relations team can assist Meredith faculty and staff with crafting a media plan for their programs or initiatives.
Members of the news and media relations team are trained to write in keeping with Associated Press style, which is the preferred method for news media. Our team also monitors media outlets in order to keep up with changes and trends in news coverage. We work to make sure Meredith news is shared in a consistent manner with all audiences. Team members also serve as official spokespeople for the College, and coordinate media interviews with faculty, staff and students.
Melyssa Allen, News Director
Kristi Eaves-McLennan, Executive Director of Marketing
If you have Meredith College news to share or questions about media relations, contact Melyssa Allen at email@example.com.
Third Floor, Johnson Hall
3800 Hillsborough Street
Raleigh, NC 27607
Fax: (919) 760-8330
Monday-Friday, 8 a.m. – 5 p.m